Responding to the golf industry's struggles over the past several years, these 18 professionals are rising to the challenge to attract new players, increase the game's reach across the country, and add new technologies to the business, including facial recognition technology that stores club members' personal preferences.
“The reality is that there are more golf courses chasing fewer golfers,” says Joe Guerra, president and CEO of Sequoia Golf. “The onus is on us to really drive innovation, making the course more relevant to today’s golfers.”

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