The 6,028-square-foot Roman Penthouse Suite at Baglioni Hotels' Regina Baglioni in Rome will go for $18,000 a night, a price that includes everything from a butler to limousine service, and the hotel is highlighting the soon-to-be-opened suite as its calling card in a series of videos on its website. The point of the videos, says Luca Magni, brand and communication adviser at Baglioni Hotels, is to communicate "philosophical thoughts about luxury."

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