It's not enough to have great content on your Facebook page; you also need to target your posts effectively, writes Joshua Parkinson. Facebook's free controls, plus application-based targeting using Facebook's API, make it easier to ensure your content winds up in front of the people most likely to respond to it. "[P]ost targeting will definitely help you maximize your reach & impact by letting you deliver relevant content to specific audiences at optimized times," Parkinson writes.

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