6/19/2013

Britain's "Big Four" grocers are losing market share to discounters such as Aldi and Lidl, according to new industry data. Aldi, Lidl and higher-end Waitrose had record shares of 3.6%, 3% and 4.9%, respectively, in the 12 weeks ended June 9. Meanwhile, shares dipped for big grocers Tesco, Asda and Wm Morrison. "The continuing polarization of the grocery market poses a difficult question for the big four retailers -- how to make their offer appealing in an increasingly squeezed market," said Kantar analyst Fraser McKevitt.

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