While owners are increasingly seeking alternative therapy such as Reiki, acupuncture and massage as adjuncts to traditional veterinary medical treatments, it's important to be aware that no clinical scientific evidence supports the benefits of holistic therapies, according to the AVMA, whose 2001 guidelines note the interest in and use of alternative methods in pets. Owners "feel like it's good enough for themselves and they want this same treatment for their animals," says AVMA spokesman Michael San Filippo. "... We understand there is a call for this kind of treatment. But right now there's not a lot of evidence. Veterinarians should be aware of this. Basically it comes down to making sound clinical judgment."