Apple has instituted the buying and selling of applications via iTunes Connect, a move inspired by developers. "We had our community reach out to Apple; we’ve been pushing on them so hard and showing them the process that Android has," Apptopia's Jonathan Kay says. The move by Apple solves a big problem, Kay says. "Anytime you launch an app to a store, your users were attached to the developer, and under no circumstances could those users move." In addition, developers can only seem to agree that Apple's iOS 7 will ultimately mean more work for them, Jolie O'Dell writes. "In the short term, there will be a mad rush to retrofit all of the existing apps out there. Apple essentially wrote a $100 million check to agencies and contractors with iOS 7," Heroku's Mattt Thompson says.