Chains including Domino's, Subway and KFC are increasingly experimenting with new mobile applications that make it easier for customers to place an order, pay and check on the progress of their food, and apps that incorporate geolocation capabilities are becoming a key tool for marketers. "The Burger King Free Fries Friday campaign is also a prime example of leveraging dynamic location data into the mobile ad creative, because it shows the user exactly how far they are from their nearest Burger King restaurant location," said Verve Mobile CEO Tom MacIsaac.

Full Story:
QSR Magazine

Related Summaries