Coca-Cola's "Share a Coke" summer campaign in the U.K. has managed to reverse the brand's negative buzz ranking in the YouGov BrandIndex, moving the rating from -5 to 1.9 since April. The campaign involves printing the U.K.'s most popular names on bottles of Coke and encouraging consumers to look for their friends' names. Fans have enjoyed posting on social media about finding their names on bottles in stores, and a YouGov analysis showed that more than half of Twitter conversations about the campaign are positive.

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