Improving personal values will reflect in how agents conduct their travel business, allowing them to raise their level of service from the ordinary to the extraordinary, writes Jack Mannix, president of Jack E. Mannix & Associates. "Like beauty, 'extraordinary' is in the mind of the beholder, but being an exceptional individual who does exceptional things for your clients will be a key differentiator for you, as well as a foundation on which you can build enduring client relationships and a basis for exponential business success," Mannix writes.

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