The best hotel operators possess the "hospitality gene" -- the tendency to notice and correct even the tiniest imperfection in a hotel's operations, writes Benjamin Jost, co-founder and CEO of TrustYou. Harnessing this ability will help improve guest experience, which will translate into positive reviews and word-of-mouth recognition, Jost writes. "The [h]ospitality [g]ene translates into great experiences, standout moments and wonderful memories when it is in full effect. It turns into glowing reviews, higher rankings and increased revenue," Jost writes.

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