6/19/2013

A new report by the GMA and PwC found that despite lagging sales in 2012, 2013 is proving to be a lucrative year for food, beverage and household product companies that focus on marketing to current customers via mobile technology.
"CPG companies that engage with consumers directly through digital channels and build out their direct-to-consumer processes will have the best advantage for creating new growth," said Steven Barr of PwC. "Fifty-two percent of U.S. consumers are already buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside their shoppers in real time while driving sales of existing and new products."

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