Social networks are helping Michigan craft brewers develop communities to get the word out about their beers. Facebook and Twitter offer low-cost ways to converse and connect with fans, several small brewers say, particularly because people love talking about food and drink. The Michigan Brewers Guild is also embracing social media for sampling events. Example: providing a list of breweries' Twitter handles at a beer festival to make it easy for attendees to tweet about a brew each time they tried it.

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