Digital advertisement revenues in the U.S. hit a record high of $9.6 billion in the first quarter, a year-over-year increase of 15.6%, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. "This first-quarter milestone clearly illustrates that marketers recognize that digital has become the go-to medium for all sorts of activities on all sorts of screens, at home, at the office, and on-the-run," said IAB CEO Randall Rothenberg.

Related Summaries