Ivan Marin and Danny Katz have grown their company, Complete Ticket Solutions, into a successful business since opening in 2000, but they are struggling with a marketing strategy. Experts say the company, which includes 11 full-time employees, needs to choose a target market, seek input from clients, redesign its brochures and reassess its marketing budget to make sure it's getting a return on investments. "You have to figure out what will give you the biggest bang for the buck," consultant Phil Sanfilippo said.

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