6/26/2013

Amazon's secret weapon is its experimental culture that encourages workers on all levels to try new things, to improve the customer experience and to take a long-term view on the best ways to build the company, consultant and author Chris DeRose says. "The company culture embraces experimentation, and [CEO Jeff] Bezos recently said at a shareholder meeting that 99% of all innovations at Amazon are incremental," DeRose said.

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