Furniture is typically an infrequent, big-ticket purchase that requires a visit to the showroom to see, feel and test out pieces before purchasing them, but retailers still need to develop an omnichannel presence to give consumers flexible buying options. Value City Furniture and American Signature Furniture spent three years developing innovative online features, including one that lets store personnel add customers' choices into an online shopping cart that shoppers can access at home later when they make their final purchasing decisions.

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