GE Aviation is highlighting its attendance at the Paris Air Show with a new browsing and navigation method at BuzzFeed. Users on the site can select what they want to read by flying a small plane over a desired article's title. BuzzFeed President Jon Steinberg said GE's native ad is part of a shift toward "the consumerization of B2B marketing," in which a consumer-focused website can be appropriated to attract business customers.

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