More hotels are forming relationships with nearby establishments with the aim of strengthening their appeal to travelers. "For amenities like spas and golf courses, it may not be practical for a hotel to build one for themselves. But they are also now amenities that are generally considered necessary in order to be able to compete. So as a way of being able to position themselves as a resort-style property, some hotels are forming these exclusive relationships that provide things like preferred access or pricing for their guests," said Robert Mandelbaum, a director at PKF Hospitality Services.

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