6/7/2013

Lady Gaga can count on the intense loyalty of her fans to drive online buzz, but what about less glamorous brands? It's still possible to cultivate intense loyalty and customer engagement, if you're creative and committed to doing so, writes Lindsey Plocek. Giving fans a reason to talk back to you -- or clearly asking them to go out and spread the word -- can go a long way, Plocek writes.

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