6/12/2013

Machine-to-machine technology will soon drive many changes in how in-store shoppers go about their business, according to Connected World Magazine, which asserts the changes are in response to consumer demand for more services while shopping and dining in stores as well as via mobile devices and online. Retailers are beginning to get access to the new technology, which will allow them to reach shoppers on their mobile devices to deliver loyalty benefits and help them manage their shopping baskets.

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