6/17/2013

With research from iPerceptions showing that consumers are 63% more likely to buy from a website that has user reviews, including them on your e-commerce site can be an excellent way to drive conversions, writes Chris Hoell. Customer reviews also boost search ranking, he notes. Use negative reviews as a chance to respond and demonstrate excellent customer-service skills, and encourage satisfied customers to post reviews with an e-mail followup after purchase.

Related Summaries