MTV, to keep the conversation going about "Teen Wolf" between the end of last season and the start of the current one, deployed a social manager to handle tweets and other messaging, and made the series' first two seasons available online. "From a competitive standpoint, there's no dark time anymore," said Tina Exarhos, MTV's executive vice president of marketing and creative. "There's always a network that's offering something. ... So what we've really tried to do, without spending a huge amount of money, is continue to give the fans 'Teen Wolf' even when there's nothing on the channel."

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