Advances in mobile marketing technology and mobile search are proving a boon to small businesses as features such as location-based targeting and mobile-social sharing help reach more customers, according to this article. Google, for example, now offers businesses the chance to bid more for search words targeted to customers within a certain distance of a store or who are using a smartphone for search. "Local merchants have a better opportunity on mobile, in part because they can craft it to fit their business," says MMA CEO Greg Stuart.

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