Jack's Gastropub & INN3, a restaurant in Kingsville, Ontario, has been able to re-energize its business by creating a newsletter, establishing a loyalty program and leveraging daily deals, among other tactics. The key lesson for small-business owners is that to look past the latest marketing fads and find strategies that work for your business and allow you to "foster a sense of community for your customers," Noah Fleming writes. "That's where the magic happens."

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