Aleks Popovich, a senior vice president for the International Air Transport Association, admitted that the group did not get enough feedback from travel agents during its development of the framework for its New Distribution Capability. "We could have done more to see how they [agents] view the value proposition of NDC. If you're going to talk about collaboration, you have to put yourself in their shoes," Popovich said during the SITA Air Transport IT Summit in Brussels.

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