Donald L. Mulligan, executive vice president and chief financial officer of General Mills, said the improving economy and a halt to sales volume slides are good news for the company. Mulligan said five product categories will be key for sustained growth. Ready-to-eat cereal, super premium ice cream, convenience meals, snack bars and yogurt "are on trend with consumer demand for great tasting foods that are nutritious, affordable and easy to prepare," he said.

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