Mobile marketing applications such as Kapture are changing how small businesses advertise by opening up location-based mobile advertising to businesses that can't build their own applications, according to this article. Kapture lets businesses find nearby customers and offer them a discount or freebie when they post photos of products to social media, thereby fueling word-of-mouth-marketing. "Your customers are showing their followers what's happening at your location. They're telling stories through these photos," said Kapture co-founder Michael Szewczyk.

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