To improve your company's blog, first get an understanding of what content is earning the most traffic, and use that insight to guide future content, writes Monica Jade Romeri. Invite industry leaders to contribute guest posts or offer a unique perspective that challenges conventional wisdom in your industry, she recommends. To attract more readers, include buttons on your company site that invite visitors to subscribe to the blog, and make content visible to prospects with social media and content syndication, Romeri writes.

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