A discussion about loyalty point programs in the luxury hotel arena was one of the highlights at the opening session of International Luxury Travel Market Asia 2013. "Loyalty point programs for luxury hotels would not work. Luxury hotel operators needed to be more discerning and committed to customers’ personal needs. They must know each of their guest’s idiosyncrasies. Through listening to clients, operators must strive to build properties and provide services that they want. Staff must also understand the brand and be empowered to deliver it," said Marisa Sukosol Nunbhakdi, executive vice president of Sukosol Hotels.