As more marketers embrace mobile platforms, it's important to offer the consumer actionable mobile commerce, said Wilson Kerr, vice president of business development and sales at Unbound Commerce. New technologies will create new opportunities for engaging consumers this year, making marketing experimentation more important than ever. "Starbucks, eBay, Amazon and Wal-Mart are all generating huge mobile sales volume, but smaller retailers are now getting into the game," Kerr said.

Full Story:
Mobile Marketer

Related Summaries