6/24/2013

McDonald's is offering rewards to mobile game players through music applications on the Kiip network. Songpop game players, for example, can tap for rewards upon completing certain tasks. "We've proven across many verticals and brands that moments-driven rewards are very key for campaign success in mobile, so the mobile question is a big one here as well that is being answered," says Kiip CEO Brian Wong.

Full Story:
Mobile Marketer

Related Summaries