Louisiana day spa owner Rayni Spaulding says the path that led her to own Merle Norman Spa & Salon began in high school, when she started selling Merle Norman cosmetics. Now the beauty studio she owns in Larose, La., provides special-event makeup for clients, along with hair styling, body toning and nail services. The big selling point, Spaulding says, is that clients can try any product out before purchasing it. "We always say it in our store -- 'Try before you buy,' " she said. "[W]e want to make sure that everyone is satisfied with what we give them before they buy anything."

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