Mobile advertising is at the top of the agenda at this year's Cannes Lions advertising festival, as the category is predicted to be worth $47.2 billion by 2016, according to eMarketer. At the annual Cannes Lions event, the tech field wooing marketers is growing beyond the Google and Facebook presence of previous shows to include smaller mobile players. An Innovation Lion has been added to the awards, recognizing the influence of new technology.

Related Summaries