Viewers of reality shows have a marked preference for missed-call voting using their mobile phones, but 10% of those surveyed preferred texting because they thought they could convey messages to contestants, according to a Mobilox study. "Mobile has made it possible to engage and interact with an audience of millions. The simplicity and convenience of mobile tools like missed call has been instrumental in reaching an audience of every kind and for a variety of reasons," said Mobilox CEO Abhijit Saxena.

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