While a majority of the 81% of U.S. parents who said they buy organic products at least some of the time are referring to produce purchases, 89% said they purchase organic dairy products and 25% said they will always buy organic dairy products, a study by the Organic Trade Association found. As such, organic dairy brands, including Wisconsin's Organic Valley, Horizon Organic and Aurora Organic Dairy, are looking to attract consumers with expanded product lines.

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