OttoCat uses language analysis, computational linguistics and information retrieval to organize Apple's App Store for better discovery. With only 23 categories covering a million applications, a search typically only finds a small fraction of the titles available, Adam Popescu writes. "A lot of people haven't really known what's been in the App Store until now. All these great developers who made these great apps really need to be recognized for what they've done," CEO Edwin Cooper says.

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