6/17/2013

Authenticity and personally composed tweets are the basis of loyal Twitter followings, said a panel of celebrity tweeters including lifestyle guru Martha Stewart and comedian Nick Cannon. They tweet about a mix of personal and professional topics in their own voices to connect with fans, who value the direct interactions. Stewart writes her tweets herself because her 4.3 million followers "know when someone else is doing it," she said.

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USA Today

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