Pizza Hut is introducing Firebaked Style Flatbread Pizzas behind other fast-casual restaurants such as Chili's Grill & Bar and Fazoli's that have also introduced flatbread pizzas recently. The demand for flatbread pizza stems in part from rising interest in artisan pizza making and interest in more customizable food options, said CCD Innovation Trend Researcher Kara Nielsen. “[B]ecause it’s flatbread and not pizza, you can get really creative and make a flatbread that suits the brand, whether it’s a slightly more healthful one or a slightly more decadent one," she added.

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