Planet Fitness is taking advantage of moms' anxiety over perfecting Pinterest posts by offering the NoPintimidation.com site for stress reduction. The marketing effort follows a "Today" show study that found 42% of moms stressing over pinning perfection. The Planet Fitness microsite allows users to pin pictures, then intentionally mess them up with comments and intrusive imagery, and correlates with the brand's Judgment Free Zone campaign and tagline "No Gymtimidation."

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