Effective school principals set a standard for excellence, hire top staff, build a community of leaders and take pride in what they do, asserts Jimmy Casas, principal of Bettendorf High School in the Bettendorf Community School District in Iowa, who recently participated in a webinar. "You can't just talk about excellence -- you have to model it, all the time, in behavior, decisions, and expectations of others," Casas said.

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