If you want to raise your prices, you should demonstrate the value of your business by offering superior service, providing a high-quality customer experience and responding quickly when issues arise, writes Robert Moskowitz. "Think of a customer complaint as a flat tire on the road to success: Until you repair it, your journey forward is slowed or stopped," he writes. Alternatively, you could target wealthier customers, who may be more willing to buy pricier products and services.

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