Puma is using the the mobile application Foap to power a photo-sharing contest for soccer fans around the world. The free Foap app links to users' Facebook accounts and displays "missions" that prompt users to take an action, such as submitting a photo or video. Foap also allows brands to purchase user-generated photos post-campaign for $10 each for use in marketing materials, with Foap and the photographer splitting the proceeds.

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