Razorfish has joined rivals such as AKQA, iCrossing and SapientNitro in reimaging the retail space. Razorfish's second Emerging Experiences Lab, this one in San Francisco, features "3-D video walls, interactive kiosks and synchronized mood-setting features sporting audio, video, lighting, shading and projection elements," writes Christopher Heine. More than 100 prospective clients have visited Razorfish's first lab in Atlanta so far.

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