6/14/2013

Smartphone and tablet shoppers rated the ability to return online purchases at the store as No. 1 on their list of qualities likely to drive them to particular retailers, followed closely by mobile coupons and promotions, according to comScore. About 41% of tablet owners said retailers with tablet applications are more likely to get their business, and 37% said they want to be able to complete an in-store purchase using their mobile gadgets.

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