Samsung generated a 1.03% click-thru rate with a location-based social-mobile advertising campaign from Samsung to persuade customers to try its Smart TV in a Samsung retail outlet, according to Starcom Worldwide. The campaign used location data to send ads to nearby mobile users inviting them to play the Angry Birds video game on the Smart TV at a Samsung store. Of the users who viewed location listings, 58% also looked at details for a specific location.

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