Segment.io is offering a mobile analytics tool that allows developers "to implement just a few lines of code and then toggle any analytics service on or off instantly," John Koetsier writes. "[T]he libraries provide mobile developers for the first time with access to Marketo, HubSpot, Customer.io, Vero, Klaviyo, Pardot, Woopra, Help Scout, Librato, Outbound.io and Salesforce," Sarah Perez writes. "In a multidevice world, it's important to understand the journey your prospects and leads take across devices, and send them the right message with the right context at the right time," a HubSpot representative said.

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