Shazam has launched a second-screen application to tag and measure TV ads. The Shazam Engagement Rate will let marketers know how often their ads are tagged and the size of the viewership at that moment.
Content providers are rolling out second-screen viewing options, but figuring out how to profit from TV Everywhere services is proving more challenging. Industry experts say that while younger viewers continue to move away from traditional TV platforms, advertisers are still catching on to the need pursue blended strategies.
CNN is emphasizing entertainment with its Sunday prime-time schedule, which it began assembling in April with the introduction of "Anthony Bourdain: Parts Unknown." The network on Sunday was slated to unveil "Crimes of the Century," an unscripted series that is executive produced by Ridley Scott, and "Inside Man," a documentary series developed by Morgan Spurlock.
Turner Broadcasting System reportedly has finished its upfront, with its TNT, TBS, truTV and Adult Swim networks garnering CPM rate hikes of 7% to 8%. Volume is likely to be higher than last season's, given the reported rate increases and a comparable level of sales.
USA Network has revamped its second-screen experience to allow users to participate in polls and interact with its shows via third-party applications, including Zeebox, NextGuide, Shazam and Viggle. The updated USA Sync platform, unveiled for Wednesday's 100th episode of "Psych," also features special content and video clips.
Second-screen application maker Zeebox will integrate Gracenote's Entourage system to "hear" and identify the program viewers are watching on television. Comcast, NBCUniversal, Viacom and HBO are backing the app, which now competes better against Shazam's second-screen app, according to this article.