Some small-business owners, eager to save time and money on Web design, are setting up shop on Tumblr or turning to companies such as RebelMouse and Carbonsquare to handle their online needs. "Tumblr is so easy to do that I could do it," said Diane Souter, who runs a gift business in California. "I'm able to take a photo with my iPhone and upload it to Tumblr with the hashtags and keywords, within seconds literally, and it links to my website."

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