The best way to use social media will depend on the nature of your business, writes Jim Joseph. It's important to consider whether social media is a natural fit for your line of work and whether your customers will be comfortable interacting with your business on a public platform, he writes. Even if they're not, you may be able to use social media for other purposes, such as to build your professional network or to share your perspective on key trends in your industry, he writes.

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