6/28/2013

British brewery BrewDog has come up with a beer called #MashTag that it's touting as the first to be created entirely by social media users. Facebook and Twitter users voted to determine the brew's malt and alcohol percentage and its label design and name. "We handed the keys to the brewery over to our fans. ... Every single element of that beer was decided by the public," spokeswoman Sarah Warman says.

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